The Media Strategy Canvas is a process to assist you develop a media strategy to address certain gaps/challenges or expand/accelerate aspects of your efforts to use media to engage with your audience.
This process is unique in its focus on building a media strategy based upon an evaluation of your communication strategy and priorities for your area or people group.
Media Strategy Tools is a set of printable worksheets you’ll use throughout the process. Most of the worksheets are simple graphics which you can draw on or a whiteboard for a group.
